House of Dagmar
House of Dagmar is Swedish fashion brand founded in 2005 on behalf of three sisters, Karin Söderlind, Kristine Tjäder and Sofije Wallenstam, who decided to continue the heritage of their grandmother Dagmar. She was a tailor with an extraordinary sense of craftsmanship, self confidence and style.
Today, the brand is not only about her name, but it represents her strive for quality and ambition to create timeless fashion. The desire was to establish a long-lasting business based on a high quality-approach throughout everything they do. High quality contributes to a longer life span for clothes, which is ultimately better for the environment.
Over the years, House of Dagmar has learned a lot about which fibers and production methods are better for the earth. Choosing materials and designs that are long-lasting yet kind to the earth, humans and animals are central to House of Dagmar business and brand.
“For us, this is not only a trend but an important journey. It is an important part of who we are and what we do, it is a part of the Dagmar-DNA”.
The brand was awarded in 2006 by Swedish ELLE with the “New designer of the year” prize. A few months later, we were also awarded with the honorable “Greta Garbo Hat” and “Fresh Faces” in New York.
In 2015 Swedish ELLE awarded the brand with the “Designer of the year” prize. The same year, they started a sustainable Eco-cashmere production using less water and contributing to less waste in the manufacturing process. They start to work with Chrome free leather. The production of chrome-free leather uses a natural tanning method, where tannins from bark, leaves and branches are used. Being an entirely organic material, vegetable tanned leather will change over time, it will grow softer and darker and acquire a patina depending on its use. A chrome-free leather product is biodegradable and recyclable.
From year 2016, all House of Dagmar cotton & denim clothes are in organic cotton from GOTS-certified (Global Organic Textile Standard). The GOTS certificate ensures controls are made to secure that the cotton is grown without the use of toxic and persistent pesticides and synthetic fertilizers. Water consumption is also less in order to keep a low impact on the environment.
In 2017 25% of their collections were sustainable and a GOOD CHOICE and they started to measure their footprint through the organization ECAP, The European Clothing Action Plan.
In 2020, 90% of House of Dagmar collections are sustainable, which puts the brand at the forefront of the brands lowering the impact the textile industry has been having on our planet.